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Premium Menswear Staples, Responsibly made, honestly priced 

We have combined our own brand of premium wardrobe staples with clothing options from some of the best premium brands in the world in order to offer you a truly curated selection of all that you need to be the best dressed version of you. Find out more below... 

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Premium Quality, Accessibly Priced

Our philosophy is that wardrobe essentials should be well made but accessibly priced. This is why we partner with some of the best suppliers around the world sourcing premium materials for our own brand. And because we sell directly to consumers, and charge a much lower markup than industry standard, we are able to deliver a truly premium product for less than half of its true retail value.


The Perfect Fit 

The best products marry form with function - ours are no different. Every single stitch, line, and curve in our garments is designed to ensure that our products look good and feel even better. From curved waistbands on our chinos, to rear-biased side seams on our slim fit shirts, our garments contain thoughtful details that highlight the best part of every outfit, the wearer.


Responsibly made in Africa

We believe that happy employees make better products and that commerce is the best way to impact the communities where we are present. This is why all our own-branded products are ethically made in South Africa and Mauritius at small family owned facilities that offer great working conditions for their employees.